Clario Analytics Launches Clario Core

(PRWEB) July 20, 2011

Clario Analytics, a leading expert in cloud-based marketing analytics for multi-channel retailers, today debuts Clario Core, an out-of-the-box solution that provides marketers with an affordable way to manage their customer interactions and drive more profitable relationships. Clario Core is a secure, cloud-powered analytical platform that transforms raw customer data into actionable, customer-level intelligence. In conjunction with this announcement, the company has launched a new website (http://www.clarioanalytics.com) and branding campaign to reflect Clario Analytics strategy to become a larger player in the marketing analytics market.

Today we are ushering in a new era of affordable, easy-to-use packaged applications that are specifically designed to address the most challenging issues faced by a wide range of marketers, said Matt Redlon, Clario Analytics CEO and co-founder. Clario Core delivers clear, concise solutions to real-world problems by putting a flexible toolset directly in the hands of marketers, allowing them to make decisions based on evidence, not intuition. With Clario Core, marketers will be able to craft their future marketing campaigns with more knowledge about how to drive purchase and be able to focus on their most profitable long-term customer relationships.

Unlike general-purpose business intelligence and analytic tools, Clario Core provides the expertise to help marketers create reusable templates backed by industry best practices. The Clario Core Solution is backed by an expert team of retail industry veterans, marketing strategists, analysts and operational talent that help marketers realize the full potential of their own unique data environment. Clario Cores Software as a Service (SaaS) subscription model offers anytime availability and scalability to address any size business problem while benefiting marketing organizations with a predictable budget, lower capital investment and minimal IT intervention.

Clario Core Delivers Clear, Actionable Insight for Marketers

According to James Taylor, president of Decision Management Consulting and industry expert, Clario is tapping into a real market need to speed the adoption of predictive analytics in marketing. By introducing packaged applications that address critical marketing needs, and by supporting these applications with deep industry expertise, they can help marketers rapidly adopt the analytics they need to deliver more insightful and targeted campaigns.

Out-of-the-box Workflow Templates Automate the Analytical Process

Clario helps marketers create reusable templates that are quickly deployed via a cloud-powered SaaS environment. Clario Core templates can be configured to capture customer-level intelligence that resides in data such as: transactions, demographics, Web analytics, and lifestyle information. Five standardized applications targeted at multi-channel retailers are available, including:

Modeling Rich attributes, efficient predictive model development and scoring

Campaign Reporting Quick and effective campaign performance monitoring, including revenue attribution models

Customer Migration Reporting Measure and monitor the size and potential of a marketers customer inventory

Future Value Reporting Long-term value (LTV) estimates for strategic customer segments

Selection Fast, easy list creation matches customers with relevant offers

New Website Launched with Clario Core Information

Clario has launched a new website with detailed Clario Core information, literature, spec sheets, and white papers to help clients learn more about how marketing analytics can empower their decision-making. Also featured on the new website is an Introduction to Clario video featuring Matt Redlon, CEO and co-founder, who shares the companys vision for the next generation of marketing analytics. Visit http://www.clarioanalytics.com for more information.

Pricing and Availability

Clario Core is available now and priced via a monthly subscription that depends on the size of your enterprise. Each optional Clario Core Application is available for an initial configuration charge and minimal monthly support fees.

About Clario Analytics

Clario Analytics develops and markets analytic marketing solutions via a cloud-powered, Software-as-a-Service deployment model. Clario brings unique insight into customer behavior through sophisticated analytics and world-class expertise. Clario Core transforms raw customer data into actionable, customer-level intelligence, allowing marketers to create more personalized programs and profitable results. Clario Stream is a powerful contact optimization engine that helps increase both marketing efficiency and effectiveness, while improving customer interactions. For more information visit our website at http://www.clarioanalytics.com or call 952-653-0980 or 866-849-3341.

Clario is a registered trademark of Clario Analytics. All other trademarked names are the property of their respective owners.

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Founders of IP Checkups, Inc.(TM), Provider of Patent Analytics Software and Services, Named Worlds Leading IP Strategists

(PRWEB) July 20, 2011

IP Checkups, Inc., a boutique patent analytics firm, announced today that Irving Rappaport and Matthew Rappaport were named among the worlds leading intellectual property (IP) strategists, according to the recently published IAM Strategy 250: the Worlds Leading IP Strategists*. This is the second year in a row that the companys two founders, a father and son team, have been selected.

IAM Strategy 250: the Worlds Leading IP Strategists, published annually by Intellectual Asset Management Magazine, is based on extensive research and is recognized as the pre-eminent reference source for those seeking world-class strategic IP business advice. The peer-nominated list is comprised of individuals who create, develop and deploy strategies that help IP rights owners gain maximum value from their IP portfolios.

The IAM 250 is a prestigious list to be on and is another indication that our clients are satisfied, said Matthew Rappaport, Managing Director of IP CheckupsTM. Being named to this list means that our clients recognize the value we provide and the business advantage they gain from our products and services.

Matthew Rappaport and Irving Rappaports inclusion in the IAM 250 speaks volumes to their capabilities and joint expertise. Since founding IP Checkups in 2004, Matthew Rappaport has provided competitive patent landscape analyses, IP portfolio strategy and development services, and custom patent searching and analysis. Additionally, he has created customized patent databases for a variety of clients, including IP Checkups best-in-class CleanTech PatentEdgeTM solution that categorizes more than 1.5 million worldwide patents into more than 150 cleantech market areas. In 2009, Rappaport lead IP Checkups introduction of a web-based competitive patent intelligence service and software platform, PatentCAM, which provides affordable and easy-to-use management and monitoring of competitive patent portfolio information and is currently used by an assortment of large and small companies, investment firms and Universities..

Irving Rappaport has been a licensed patent attorney for over 40 years, he has lead numerous IP departments for top tier companies. He served as Associate General Counsel for Intellectual Property and Licensing at Apple Computer where he built the companys IP department from 1984-90. Following a consulting project for Intel in 1990 to 1991, where he recommended the Intel Inside campaign, he served as Vice President and Associate General Counsel for IP and Licensing at National Semiconductor. He also headed the IP departments for Medtronic, Data General, and Bally-Midway. In 1992, Mr. Rappaport co-founded SmartPatents, Inc., a startup focused on converting paper patents into an electronic format enabling the development of software tools that could assess and manipulate patents, eliminating the old paper paradigm. In 1996, the company changed its name to Aurigin Systems and developed Aureka